Pure South
Golden Southern Bitter.
Coles NPD for a VB take on their own brand bitter. The design is leveraged off the compass points and golden fields of wheat. Bold type styling installs trust in the brand name and giving a visual similarity to the already established alternative.
Project Brief
Produce a Coles owned brand which stands up as a choice against other more established Victorian bitters currently on shelf in the liquor section.
Deliverables
New logo, brand and label design. Application to 6 pack bottle and can packaging. 24 pack carton design and exploration into POS design language.
Brand Positioning
6 Packs
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