Di Prim' Ordine
Sauce Magnet
First class pasta products. A modern color pallet making a real difference in this category. Provactive like fine chocolate. Using large imagery of the pasta shapes to make up the pack constructs combined with clear type and refreshing ingredient cameos to illustrate this pasta acts just like a sauce magnet.
Project Brief
Create a new brand which has traditional italian feels, but stands out from the crowd. Bold and first class in its appeal.
Deliverables
Product naming, brand mark, packaging for pasta range. Tag line to tie the new concepts together. Product photography.
Brand Positioning
Pack Designs
