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La Costa

Clearly Mexican Beer.

NPD for Coles, Clear Mexican style beer. Concept, design and naming development around the Mexican coast feel. Soft colour pallets picked from  the cyan waters and painted houses. A clear label to let the golden beer show through the brand. Mexican styled type styling to suggest a modern play on authenticity.

Project Brief

Produce a Coles owned brand which stands up as a choice against other more established Mexican beers currently on shelf in the liquor section.

Deliverables

New logo, brand and label design. Application to 6 pack bottle packaging. 24 pack carton design and exploration into POS design language.

Brand Positioning

6 Pack

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