Coles NPD. Extra Dry and Low Carb viking inspired designs. Travel the world to find the best hops to make the finest lager. Product naming and bold iconic imagery builds this unique product propositioning.
Project Brief
Produce a Coles owned brand which stands up as a choice against other more established extra dry and low carb beers currently on shelf in the liquor section.
Deliverables
New logo, brand and label design. Application to 6 pack bottle packaging. 24 pack carton design and exploration into POS design language.